I help turn new ideas into businesses worth building.

I work with founders and companies from the first decision to the launch of new ventures, products and brands.

20+

years in the creative industry

80+

80+

delivered projects

06+

06+

countries served

Ford + Tattoaria campaign, in partnership with JWT (J. Walter Thompson).

NO POINT OF VIEW, NO PROJECT.

Everyone’s designing with prompts now. The result? Work that looks like it was made by the same machine — because it was. I use the same tools. The difference is what comes before: a point of view, a problem worth solving, a reason to exist beyond aesthetics. If you want fast and forgettable, there’s a line of people waiting for your brief. If you want work that means something — let’s talk.

Everyone’s designing with prompts now. The result? Work that looks like it was made by the same machine — because it was. I use the same tools. The difference is what comes before: a point of view, a problem worth solving, a reason to exist beyond aesthetics. If you want fast and forgettable, there’s a line of people waiting for your brief. If you want work that means something — let’s talk.

Everyone’s designing with prompts now. The result? Work that looks like it was made by the same machine — because it was. I use the same tools. The difference is what comes before: a point of view, a problem worth solving, a reason to exist beyond aesthetics. If you want fast and forgettable, there’s a line of people waiting for your brief. If you want work that means something — let’s talk.

— FEATURED PROJECT

goink.com

Get inspired. Get inked.

Go Ink is an app built to make life easier for tattoo artists who create original work. Forget clients asking for stars or Pinterest quotes. Artists post the tattoos they actually want to ink, users swipe through, and with just a few taps — the session is booked. Think Tinder, but for real tattoos.

CONCEPT

BRANDING

APP DESIGN

SALES PAGE

THE CHALLENGE

Original tattoo artists struggle to book sessions with their own designs. Most clients keep asking for basic stuff — anchors, names, stars. Artists end up wasting time on work that doesn’t represent their style or creative voice. The market rewards the generic.

THE SOLUTION

Go Ink flips the game. The artist uploads only the tattoos they want to do, with all the key info: size, style, body placement, price. The client swipes, picks one, and books the session right in the app. Artists get to ink what they love. Clients get a one-of-a-kind tattoo.

HOW I WORK. THE DECISION LOOP.

L.O.O.P.

L.O.O.P.

Producing got easy. Deciding what deserves to be produced didn't. Five moves, each answering a different question — and none of them starts before the previous one has an answer. It's not a line that ends on delivery. It's a loop, and every turn makes the next decision cheaper.
Producing got easy. Deciding what deserves to be produced didn't. Five moves, each answering a different question — and none of them starts before the previous one has an answer. It's not a line that ends on delivery. It's a loop, and every turn makes the next decision cheaper.
Producing got easy. Deciding what deserves to be produced didn't. Five moves, each answering a different question — and none of them starts before the previous one has an answer. It's not a line that ends on delivery. It's a loop, and every turn makes the next decision cheaper.

1

DISCOVERY

Find the problem worth solving. I question the solution you arrived with, separate evidence from assumption, and find the few premises that could change everything. It ends in a verdict: proceed, iterate — or stop.

1

DISCOVERY

Find the problem worth solving. I question the solution you arrived with, separate evidence from assumption, and find the few premises that could change everything. It ends in a verdict: proceed, iterate — or stop.

2

STRATEGY

Decide before you build. Understanding turns into choice. I recommend one direction and write down why the others fell. You don't get a menu. You get the decision, and the reasoning behind it.

2

STRATEGY

Decide before you build. Understanding turns into choice. I recommend one direction and write down why the others fell. You don't get a menu. You get the decision, and the reasoning behind it.

3

DESIGN

Make the decision tangible. Brand, product, interface, experience. This is where craft matters most — a good decision poorly materialized is still a problem.

3

DESIGN

Make the decision tangible. Brand, product, interface, experience. This is where craft matters most — a good decision poorly materialized is still a problem.

4

LAUNCH

Put it in front of real people. A Figma file is not proof. Before anything ships, one question: how will we know it worked? Instrumentation isn't an afterthought.

4

LAUNCH

Put it in front of real people. A Figma file is not proof. Before anything ships, one question: how will we know it worked? Instrumentation isn't an afterthought.

5

GROWTH

Replace assumptions with evidence. Behavior starts answering. I read it, write the next hypothesis, and we decide again. A finished site starts dying the day it ships.

5

GROWTH

Replace assumptions with evidence. Behavior starts answering. I read it, write the next hypothesis, and we decide again. A finished site starts dying the day it ships.

I’M RODRIGO BONDIOLI

Venture designer

I was Head of Creative at Netshoes and Americanas.com, two of the largest digital operations in Brazil, with millions of people using what left my desk. Before that, twenty years in agencies — W/Brasil, Wunderman Thompson, McCann — for Coca-Cola, Itaú, Unilever, Harley-Davidson, Ford, Fiat, Havaianas, and Sony.

I learned up close how much a wrong decision costs when smart people make it. Big projects rarely die of bad execution. They die because someone decided to build the wrong thing and nobody in the room had the standing to say so.

That gap only got wider. In the age of AI, everyone can generate. Few can judge. And no prompt delivers judgement — it is the difference between work that looks good and work that means something.

That is what you hire me for. I come in early, sit where the decision gets made, and speak up before it becomes your problem. Then I stay until it is real — brand, product, experience, in the market.

— Orpetron X3 / 2024

— Cannes Lion 2014 / Silver / Cyber

— Clio Awards / 2009

— Peixe Grande / 2008

— UI Design mentor @ Designer Singular

— UI Design mentor @ Designer Singular

— Content creator @ Youtube

— Webflow Partner

— Framer Partner PRO

— Jury Member – Orpetron Awards

— Dora Ambassador

CONTENT CREATOR

YOUTUBE / 30k / @falabondioli

30k subscribers

STAY AWAY FROM BULLSHIT

Enough about me.
Let’s talk about your next move.

Enough about me.
Let’s talk about your next move.

Enough about me.
Let’s talk about your next move.

Your next big project.

What kind of high-stakes project are we building?

What kind of high-stakes project are we building?